Study of Belgian could-be eco-innovators: Pajottenlander

Frédéric Morand
Frédéric Morand's picture

Juice maker Pajottenlander (Peter Vandendaele) in Pepingen has found an interesting niche since 1987, in organic pasteurised juices from selected traditional fruit varieties. A brochure available at one of his retailer shops (Bio-planet Dilbeek) gives very informative details on the environmental choices made by this company: variety selection, glass bottling, pasteurisation.

Pajottenlander would make a good candidate for eco-innovation research in Belgian agriculture: motivation, drivers, obstacles met (techniques, regulation, market, marketing, etc), evolution, perspectives, etc.



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